Instead of pushing large volumes of product into a flooded Was forced to scale down his operations in November of 2018 and take aĭifferent approach. Record of consistently selling out of flower, drop after drop, Pooler says he Prepared for the huge overhead of the recreational market, especially as per Kept on pushing, kept on scaling up,” Pooler says. Past are replaced with crippling debt and relentless stress. His newer strain creations like Gorilla Snacks, Guinness, 8541Īnd Headdog instantly created a buzz among cannabis consumers and criticsĪcross the state, with fiercely potent, terpene-rich flowers boastingĬonsists of around 34 full-time staff members at multiple production facilitiesĪcross the state, along with a licensed extraction lab, kitchen, dispensary andĮver-changing and challenging regulated cannabis market, Pooler admits he may Jumped headfirst into Oregon’s recreational market, launching the Heroes brand He gained initial attention as a breeder, creating a slew of notable strains such as Conspiracy Kush, Marionberry Kush and Galactic Jack and working for a few years with the established breeders behind TGA Genetics. Provider to a lauded industry leader, with a passion for the plant and his
From there, he escalated rapidly from small-scale medicinal cannabis Roots in the industry go back 14 years to a small closet grow at his home in (Strain: Gorilla Snacks) Crossing the Threshold But this property’s progress adds up to only a small piece of the Heroes’ journey. Every step, he says, was another massive hurdle to overcome. Hood protruding to the east.Īccording to Pooler, transforming the hillside property into a world-class production and breeding facility involved removing metric tons of trash, terracing multiple acres of land and securing a three-year, million-dollar power upgrade. Sunset transforms the expansive skyline to our west and the sun’s last raysįade on the perpetually snow-capped summit of Mt. Tour to visit mother rooms and breeding chambers, where we pass vats ofīubbling compost teas, high-tech potting machines and soil steamers. Packed canopy of glittering colas under a hundred or so lights. The sparkling clean facility holds a perfectly Light-deprivation greenhouses, nine in total, and into a multi-room, fullyįlowering indoor operation. The property is an enchanting expedition. “It’s what sheĬalled us after she saw all the work we put into this place.
One of the previous owners that gave us the name,” Pooler says. Pooler says their cleanup efforts are what gained him and his crew their namesake, Heroes of the Farm. You can imagineįrom the meticulously manicured grounds around me, it’s hard to imagine the wasteland this 107-acre parcel once was. “The people before us had been scrapping cars and cooking meth. Massive trash pile when I first started working on it in 2010,” Pooler recalls. The esteemed cannabis breeder and cultivator, Patrick Pooler. Streams, I arrive on an early autumn evening at the “Heroes Compound” to meet Surrounded by towering fir trees and cascading
Hood, Oregon’s tallest mountain and most active volcano, lies an
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